Google’s Search Engine Optimization Starter Guide

July 28th, 2009

Berbagi file yang semestinya bisa didownload semua orang dari web Google: Search Engine Optimization Starter Guide!

Karena ada 22 halaman, saya yakin ga semua orang betah bacanya. So, saya coba meringkasnya ya. Untuk detailnya, bisa langsung download file di atas.


  1. Create unique, accurate page titles
    A title tag tells both users and search engines what the topic of a particular page is. The <title> tag should be placed within the <head> tag of the HTML document. Ideally, you should create a unique title for each page on your site.
  2. Make use of the “description” meta tag
    A page’s description meta tag gives Google and other search engines a summary of what the page is about. Whereas a page’s title may be a few words or a phrase, a page’s description meta tag might be a sentence or two or a short paragraph.
  3. Improve the structure of your URLs
    Creating descriptive categories and filenames for the documents on your website can not only help you keep your site better organized, but it could also lead to better crawling of your documents by Google’s Search Engine Optimization Starter Guide, Version 1.1, 13 Nov 2008, latest version at Google Webmaster Central search engines.
  4. Make your site easier to navigate
    The navigation of a website is important in helping visitors quickly find the content they want. It can also help search engines understand what content the webmaster thinks is important.
  5. Offer quality content and services
    Creating compelling and useful content will likely influence your website more than any of the other factors discussed here. Users know good content when they see it and will likely want to direct other users to it.
  6. Write better anchor text
    Anchor text is the clickable text that users will see as a result of a link, and is placed within the anchor tag <a href=”…”></a>
  7. Use heading tags appropriately
    Heading tags (not to be confused with the <head> HTML tag or HTTP headers) are used to present structure on the page to users. There are six sizes of heading tags, beginning with <h1>, the most important, and ending with <h6>, the least important.
  8. Optimize your use of images
    Images may seem like a straightforward component of your site, but you can optimize your use of them. All images can have a distinct filename and “alt” attribute, both of which you should take advantage of.
  9. Make effective use of robots.txt
    A “robots.txt” file tells search engines whether they can access and therefore crawl parts of your site. This file, which must be named “robots.txt”, is placed in the root directory of your site.
  10. Be aware of rel=”nofollow” for links
    Setting the value of the “rel” attribute of a link to “nofollow” will tell Google that certain links on your site shouldn’t be followed or pass your page’s reputation to the pages linked to. Nofollowing a link is adding rel=”nofollow” inside of the link’s anchor tag.
  11. Promote your website in the right ways
    While most of the links to your site will be gained gradually, as people discover your content through search or other ways and link to it, Google understands that you’d like to let others know about the hard work you’ve put into your content. Effectively promoting your new content will lead to faster discovery by those who are interested in the same subject. As with most points covered in this document, taking these recommendations to an extreme could actually harm the reputation of your site.
  12. Make use of free webmaster tools
    Major search engines, including Google, provide free tools for webmasters. Use it well!
  13. Take advantage of web analytics services
    If you’ve improved the crawling and indexing of your site using Google Webmasters Tools or other services, you’re probably curious about the traffic coming to your site. Web analytics programs are a valuable source of insight for this. You can use these to:
    • get insight into how users reach and behave on your site
    • discover the most popular content on your site
    • measure the impact of optimizations you make to your site (e.g. did changing those title and description meta tags improve traffic from search engines?)

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